Portfolio

Cheryl Farrell is a writer, editor and project supervisor of multimedia projects.
Her work includes website design, wall exhibits, video scripts and theme music.

 

Southern California Edison (SCE)
Corporate communications contractor for SCE human resources division. Writing and strategic projects for audience of more than 18,000 employees. Developed communication plans, intranet content, executive talking points, brochure content and newsletters. Project leader for employee engagement event, "SCE HR: Powered by Its People." Created the event theme that included a 240 sq.ft. exhibit of employee stories.   

Providence Holy Cross Medical Center

Project manager and copywriter for 70-square-foot Heritage Wall exhibit depicting 50-year history of a Catholic hospital. Other projects: CEO weekly newsletter, internal communications and event planning.

The Story Salon
Writer, singer and performer at coffee-house story-telling shows. Presents human-interest stories on relationships, employment, parenting and more.

American Diabetes Association
Volunteer spokesperson and advocate for diabetes awareness and prevention. Delivered PSA for Pennsylvania NBC-TV affiliate and a Tour de Cure(R) bike-a-thon supporter, and family walk team team leader. Wrote and performed (spec) theme song for Step Out: Walk to Stop Diabetes. (Los Angeles Chapter)

International Association of Business Communicators (IABC-LA & Pacific Plains Region)
Former Board of Directors member and volunteer. Writer and editor of monthly membership newsletter and  more than 20 web-based member profiles. Panel moderator and event chairperson: "Communicating Complex Change: Health Care Reform." Contracted five-member panel of communications experts, created script, designed event program and served as event spokesperson.

Juvenile Diabetes Research Foundation (JDRF Los Angeles)
Co-producer and concept designer for "Promise To Remember Me" All Star music video 2011.  Additional roles: music director, music supervisor, script development, scheduling, casting and JDRF liaison.

Mugsy's Coffee Company Logo update and consultation for independent coffee shop.

Centerforce (Oakland, CA)
Contract database manager for registrations to non-profit agency's four-day annual summit addressing issues surrounding incarcerated populations.

Bay Heart Music
Developer and webmaster of music-based advocacy site, Bay Heart Music that raises awareness about type 1 (juvenile) diabetes. Read human interest stories that address the challenges of children who live with the disease.

The Greater Contribution
Writer, producer and performer of theme song for a micro loan organization that helps women in third world countries overcome poverty. "They Are Us (Over There)" theme song written and performed by Cheryl Farrell, for The Greater Contribution, a micro loan organization.

SnapComms – Internal Communications Software Company
Contract writer and editor of client profile for web-based marketing tool. Researched services, interviewed client, wrote narrative and edits, mock-up design and formatting.

Jeopardy! (Quiz Show)
Created contestant demo video that included both math and music that led to being hired as member of The Clue Crew for seven years.

Bank of America
Producer of corporate training film on diversity--includes communications plan, script supervision and original theme song.

Morningside Church
Webmaster and project manager for 250-member church launching its first website.

Folgers
Producer, writer and performer of (spec) jingle and video for a coffee company to align the brand with a philosophy of optimism.

Bay Heart Music Prayer Room
Webmaster, writer, and producer of musical prayer room that includes original songs. Provides an alternative way to pray.

Essays and Stories
"Make a Joyful Noise ... Singing Motown to the Messiah"
Essay: church music and faith. [Courtesy SCNC E-News]

“I’ll Take Amazing Travel for $2000, Alex”
Essay: selected black history “clues” presented on the TV quiz show Jeopardy!

Seven Strategies to Break the Ice
Program flyer: summary of IABC-LA networking presentation
___________
Masters degree in communications with emphasis on cause marketing. Produced mock PSA with music and message about reporting child abuse.

 

 
Cheryl Farrell Communications638 Lindero Canyon Road, PMB 110Oak Park, CA 91377
Cheryl@CherylFarrell-Communications.com

Designed & hosting Vantage Media Marketing Inc.